Strategic Planning

Market analysis, ICP definition, positioning strategy, competitive analysis, growth roadmap and measurable OKRs.

Marketing Strategy

Full-funnel strategy: awareness, consideration, conversion, retention. Includes channel strategy, budget allocation, and campaign planning.

Growth Consulting

Funnel optimization, CRO, pricing strategy, go-to-market plans, expansion strategy and growth lever identification.

Fractional CMO

Ariel Suarez Hanasí as your part-time CMO: weekly strategy calls, marketing team leadership, CEO/Board reporting, hiring guidance.

Data & Analytics

Analytics stack implementation, executive dashboards, attribution modeling, cohort analysis and experimentation framework.

Team Building

Hiring key marketing roles, org chart design, compensation benchmarks, onboarding programs and performance management.

Fractional CMO Services

Part-time marketing leadership

Growth Strategy

Revenue optimization and expansion

Market Analysis

Deep competitive intelligence

Go-to-Market Plans

Proven launch strategies

Business Consulting

& Fractional CMO

Marketing and growth strategy executed by Ariel Suarez Hanasí, CMO with $50M exit and Fortune 500 experience. Strategic consulting + tactical execution. The brain, without the overhead of a full-time hire.

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Consulting Services

From marketing audits to complete growth strategy. Data-driven, execution-focused, brutally direct. Consultants who've been in the trenches, not just theorists.

FAQ - Consulting

Information about strategic consulting and fractional CMO services.

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Strategic marketing and growth consulting executed by Fortune 500 CMO. Strategy + execution.

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GSD 500 BPO - Fortune 500 Marketing & Automation

Fortune 500-grade execution for businesses of every size. Marketing, automation, and outsourced operations that get results.

Frequently asked questions

What does Fractional CMO service include?

Includes: 2-4 strategy calls per month with Ariel Suarez Hanasí, Slack/WhatsApp access for queries, campaign and creative review, input on hiring decisions, Board/investor presentations if needed, and execution delegated to our team. Not just strategy—also execution.

What is Ariel Suarez Hanasí's background?

$50M exit selling Data Ladder LLC. 15+ years in B2B marketing, led teams at Fortune 500 companies, expert in demand gen, account-based marketing, marketing ops and rev ops. New Yorker operating from Medellín, Colombia. LinkedIn: linkedin.com/in/arielhanasi

Do you work with startups or only enterprise?

Both. Startups (Series A+): PMF to scaling strategy. Mid-market: marketing optimization and professionalization. Enterprise: digital transformation, account-based strategies, complex funnels. Consulting projects from $5K, Fractional CMO from $8K/month.

Do you offer only strategy or also execution?

Both. Manuel defines strategy, our team executes (or your internal team, your choice). Common hybrid model: we do strategy + campaign execution, you handle internal operations. We're not consultants who only make PowerPoints—we deliver results.

How do you measure consulting success?

Metrics agreed in kickoff: pipeline generated, revenue influenced, CAC reduction, conversion rate lifts, brand awareness metrics, time-to-market improvements. Monthly scorecards + quarterly OKR reviews. Total transparency, real accountability.

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